Your website is central to your digital marketing strategy. It’s not about the size of your business, the industry you work in, or even the demographic of your client base, your website needs to do more than represent what you do. It needs to be relevant, informative, engaging, authoritative, and encourage visitors to take the next step and make contact.
If your website is not doing these things at a minimum, it’s not worth the investment.
There are a few fundamentals to understand.
You should have clear goals
Knowing what you want your website to achieve for your business is important, we can help you develop achievable KPIs for easy performance tracking.
Google rankings will promote sites that are mobile optimised and fast to load
This means the back end needs to live up the front end. A great design or copy is only doing half the job.
Content is king
If you are not offering anything original, engaging, or of value to your viewers, they will bounce pretty quickly.
High conversion websites don’t just happen
You need a solid digital marketing strategy to ensure your content is search engine optimisation (SEO) compliant and attracting traffic, and you are actively targeting future customers.
Your website is an important asset
Like any asset, your website needs monitoring for effectiveness and to keep up to date with your competitors and the market.
Lift Strategies delivers high-performance web design, e-commerce, and customised WordPress web design packages for small to medium enterprises that actively convert visitors into leads and sales. From very simple to fully customised ecommerce websites, we can deliver a solution best suited to your business objectives.
Lift Strategies offers a range of custom website options. We work closely with you to scope a solution that meets your needs and business objectives. We pride ourselves on our thoroughness upfront and enjoy getting to know how you operate and what strategies could most benefit your competitive positioning within your industry. We know your custom website is an investment for the long-term, and understand it needs to work hard to deliver value.
Our custom website solutions include:
- Mobile responsive design
- SEO search engine friendly
- Social media integration
- Customised maps
- Google analytics integration
- E-commerce integration
- Stock images and videos
- Ongoing website care (hosting and maintenance) plans
Ecommerce has revolutionised the way companies in many industries do business today.
Businesses enjoy the lower costs involved, removal of geographical limitations, faster processing capability from shopping cart to customer, and the ability to follow up purchases with support or new offers. Consumers enjoy the convenience of being able to shop for goods and services online 24 hours a day, 7 days a week from anywhere in the world.
There are many clear benefits for both business owners and customers, however an ecommerce site that is poorly executed can be detrimental to your product sales and your brand.
To ensure an optimal shopping experience online, it’s important to provide:
User experience (UX)
Customers expect a hassle-free, seamless shopping experience with flexible payment options – remember it’s the convenience that attracted them and will keep them coming back
Security
Online transactions involve sharing of sensitive information that needs to be encrypted to ensure safe money exchanges between you and your customer. Ask us about:
- SSL (Secure Socket Layer) certification
- Payment Gateways to provide security and flexibility
Performance
Your ecommerce site must be able to handle peaks in load, for example to avoid crashing during a sale event
Launching a new website is an important milestone and just one step in growing your business. Too often web developers walk away at this point without offering important ongoing hosting and care services that are essential to ensuring the continued effectiveness of your website presence.
Lift Strategies provide affordable hosting and maintenance options for your website, ensuring it continues to deliver optimum security and best performance, allowing you to focus on other aspects of business.
We can deliver a managed solution package to suit your needs and budget, including services such as:
- Website hosting
- Content delivery network
- Priority support
- WordPress, theme and plugin updates
- Cloud backups
- Premium theme and plugins
- Knowledge base, video and online tutorials
- Security and uptime monitoring
- PageBuilder
- Face-to-face support and training options
- Monthly website care report
- Speed optimisation
