We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better – Jeff Bezos
In this connected world, your reputation is everything. It is your most valuable business asset. Although it builds competitive advantage it can be hard to maintain. One way for your business to maintain its reputation is to integrate corporate citizenship strategies into your business strategy. This demonstrates your commitment to the local community in which you operate. Another area that may impact your reputation is complacency in terms of your customer focus. Serving client needs is usually a strong contributor to the overall success of small-medium businesses.