A digital strategy assesses the performance of your current digital assets and compares this with your business goals to identify additional areas of opportunity.
Every industry and business is unique. Making educated decisions on how you promote your business and measure the performance of your campaigns is vital to a successful strategy. Our recommendations are based on the latest technology and marketing strategies and proven results.
Lift Strategies can identify the best approach that aligns with your marketing and business objectives. We help you understand the digital marketing channels which will work hardest for your business – improving visibility, brand awareness and conversion rates.
Digital Strategy Packages
Lift Strategies offer monthly and one-off-event digital marketing packages to support your goals and your budget, offering services including:
- Digital Strategy
- Website and social updates
- Content creation
- Search engine optimisation
- Online reputation
- Local citation
- Logos and branding
- Email newsletters
Logos and branding
Your logo and brand tell the story of your business. Whether you are a new business seeking a unique identity, or undergoing a rebranding to shift into new markets or attract a new clientele, we create professional, simple, beautiful designs to help you stand out.
Website and Social Media Updates and Campaigns
An effective website can amplify your marketing efforts. Combined with a well-considered social strategy, you can generate new connections, reach new audiences, and achieve greater impact for your business.
We all appreciate the effect images can have on an audience. Yet words have the power to deliver a more detailed message, share more information, convey bigger ideas. Few people share an image unless it comes with words that have made an impression. Well-written, keyword focused content can help you become an authority on just about any topic and inspire comment, opinion and feedback. Our team of copywriters can help you generate engaging, relevant content that will resonate with your target audience.
Email marketing is a highly effective, highly targeted form of digital marketing that uses your existing connections to generate new leads and conversions from a readymade “warm” audience. Best of all, once your email marketing campaign is set up, it runs itself. We can help get you started with email list setup, lead magnet creation to increase signups, and opt-ins added to your website to build your list, as well as ongoing content production if needed.
Search Engine Optimisation (SEO)
To ensure your business and website are easily searchable online, it’s important to have an SEO strategy in place.
Good SEO scores relate to your site’s performance, credibility, user experience, content and authority. There is no fail-proof method to achieve and maintain page 1 presence, but there are many things you should be doing to ensure your website is highly visible and attracting qualified traffic.
“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
It’s important to understand that SEO is a critical aspect of your overall digital marketing strategy. Google’s ranking algorithm considers hundreds of factors when promoting your site over others. As technology changes, Google updates it’s selection requirements, as we saw a few years ago with mobile optimised sites given priority over non-optimised sites. So your SEO strategy really needs to be considered over the long term, and monitored and adjusted to deliver the best consistent results.
Lift Strategies can develop a suitable SEO strategy for your business, monitoring and reporting on progress based on four key areas:
- technical SEO
- on-site optimisation
- off-site SEO including online reviews and local citations
Building trust and credibility is critical to running a successful business. With our all-in-one reputation manager service you can engage and listen to your customers all from the one place. You can automate requesting of customer feedback and reviews, monitor and receive review alerts of the biggest review sites (including Google and Facebook) and respond to reviews and manage negative feedback all from the one place.
Local citations are any mention of your business online and help users discover local businesses. Citations are known to be a key factor in improving your local search results and may include a combination of your business name, phone number, address, post code, and website address. We can help local businesses actively manage your local citations and boost local rankings.
If you are questioning the effectiveness of your website as a marketing tool, it is likely not performing as it should, and in need of some maintenance or an overhaul. A comprehensive website audit is an important health check that looks at:
Page load time
Website XML sitemaps
Website crawl errors
Technical issues and upgrades
Social media review
Lift Strategies provide detailed audits with recommendations for ways to improve performance. As a critical aspect of your digital strategy, our objective is to ensure your website is functioning as it should, is visible, and delivering an optimal user experience. We will work with you to identify and repair any issues or provide recommendations on potential upgrades.