Dynamic and Static Websites: Which Is Best for My Business?

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    As far as trends go, the popularity of static websites is on the rise again, but dynamic websites still take the top spot on the web.

    Some of the biggest brands in the world have dynamic website designs. Thanks to the content management system WordPress, it's easier than ever to make stellar business websites.

    That doesn't mean you should count static websites out. After all, it's possible to create a static site with dynamic elements.

    Your site is the online face of your company, which is why you need it to stand out. If you need to create or refresh your business website, we can help. Learn about the difference between dynamic and static websites and how to choose the right style for your business.

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    The Difference Between Dynamic and Static Websites

    Creating a business website improves reputation and increases brand awareness. But first, you need to know how to set one up.

    When it comes to static and dynamic websites, each has its pros and cons. Understanding the differences can help a business make an informed choice about their website design.

    What Is a Static Website?

    Static websites are coded in HTML (Hypertext Markup Language). Many websites that were built early on used HTML. Websites built this way are fairly easy to create.

    Static websites are ideal for businesses that only need a handful of HTML pages. Startups and businesses without large budgets might consider static websites.

    Because they are easy to build, a static website tends to be more affordable. The downside is that it's not always easy to make changes. If you plan on making frequent updates to your site, you'll need a developer's assistance.

    What Is a Dynamic Website?

    Dynamic websites are built using PHP, JavaScript, Python, or ASP. Dynamic sites can deliver different content to visitors each time they view a URL depending on factors like time or geography.

    These pages are interactive and include front-end and back-end scripts. Front-end scripts include coding that browsers can read, understand, and display. Back-end scripts relate to servers.

    If you want a highly interactive website with content that changes depending on how a user interacts with it, a dynamic website is for you.

    Pros and Cons of Dynamic Sites

    Now that you know more about the differences between a static and dynamic site, you might be wondering about the pros and cons.

    Here are the benefits of dynamic sites:

    • More functionality
    • Increased interactivity with site visitors
    • Fewer coding skills needed
    • Can manage using a CMS (content management system) like WordPress
    • Easier to update and change

    Here are the cons of a dynamic site:

    • More expensive
    • Harder to set up
    • Slower loading times

    Due to the complexity, dynamic sites cost more than static sites. Consider your budget when deciding on a style.

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    Pros and Cons of Static Sites

    Are static websites right for your business? Learn about the advantages and disadvantages of this style.

    These are the pros of a static site:

    • Simple to use and navigate
    • Cost-effective
    • Faster load times
    • Secure
    • Easier to set up

    These are the cons of a static site:

    • Content updating requires some coding knowledge
    • Harder to keep images, videos, and links updated and fresh
    • Limited functionality
    • Harder to keep up SEO ranking

    Working with a website design and development company can help keep your site fresh.

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    Static Website vs Dynamic: Which Is Best for Your Business?

    Now that you know more about both dynamic and static websites, it's time to choose one. Businesses can benefit from either type, and the type you choose comes down to your goals and budget.

    Dynamic sites are best for boosting interactivity. Static sites are fine for small businesses that need to look more professional and upload content.

    At Lift Strategies, we are specialists in developing both dynamic and static websites with highly dynamic components.

    Contact us today to learn more about how we can create a beautiful, user-friendly site for your business.

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    Owen is a business consultant with extensive experience in corporate affairs, external relations, strategy, marketing and engagement. He consults with clients to understand the challenges they face and create solutions to overcome. Owen holds an MBA, Master of Business, Bachelor of Business, Diploma of Investor Relations, and certifications in corporate innovation, digital marketing, and product management.

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