Email Newsletter: Top 5 Best Practices to Follow

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    If you want to make an impact on your subscribers, you should be sending out a weekly email newsletter. Yes, you heard that right. Send out a weekly newsletter to your subscribers at least once per week.

    That almost seems impossible with everything else you have to do to keep your business running. But you'll definitely start seeing an outcome from these emails.

    Keep reading for some of the best practices to follow to grow your business.

    1. Choose Double Opt-In

    When you send a newsletter, you're able to see the open rates and how many people unsubscribe after receiving your newsletter. If you notice that your open rates are low, it's probably because the people who signed up did it on accident or no longer want to receive your emails.

    By choosing double opt-in, you are asking the subscribers to not just give their email to you, but also confirm they gave it to you. This will keep your email list fresh and engaged.

    2. Make Your Subject Lines Catchy

    When you're thinking of your email newsletter design, you may overlook the subject line component of the email. However, writing a brief and catchy subject line is what will make your subscribers open the email.

    Personalise the subject line with their name by using customisable fields through your email newsletter service. They'll automatically feel like there is more of a connection and are more likely to open your email.

    Your subject should also be relevant to what the email discusses. If you're talking about quitting your job in the email, your subject line shouldn't be about eating your favourite food. You get the point.

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    3. Use the Preheader

    A preheader is the bit of text that you see in your email after the subject line. This line gives you a bit of information about what the email contains.

    A great way to use the preheader when sending an email newsletter is a call to action. What do you want the reader to do? Tell them!

    4. Optimise Your Email Newsletter for Mobile

    There's nothing worse than sending your newsletter and then realising that it doesn't show up right on your phone. To prevent this from happening, make sure to check the optimisation for both mobile and desktop before sending it.

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    5. Stay True to Your Brand

    If you are trying to build a brand, you can't try to be someone else. Your email subscribers will see right through it the moment they open your email.

    Stay true to your colours, your voice, and what you stand for.

    Follow These Best Practices

    With these tips and best practices to follow for your email newsletter, you'll start seeing amazing open rates and even new subscribers come your way!

    You may even start to notice that you're enjoying the process of sending these emails.

    Contact us to help you with other best practices like digital marketing and how to strategically communicate!

    Owen is a business consultant with extensive experience in corporate affairs, external relations, strategy, marketing and engagement. He consults with clients to understand the challenges they face and create solutions to overcome. Owen holds an MBA, Master of Business, Bachelor of Business, Diploma of Investor Relations, and certifications in corporate innovation, digital marketing, and product management.

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