Not having the finger on the pulse of your stakeholders might lead to (costly) surprises. Understanding which issues are strategic business imperatives and knowing which audiences to engage is vital to protecting your reputation and gaining a competitive advantage. Stakeholder engagement and the identification, prioritisation, and activation of external stakeholders, is integral to any business. Stakeholder engagement should be approached systematically and strategically. Engaging with stakeholders and understanding their perspectives means you can manage risk, build partnerships, and achieve positive business outcomes.