Nearly 29% of Google users click the top link on search results. Your company's search ranking on Google search results greatly influences how easily your business can reach customers or clients.
It is critical for any business these days to understand how SEO ranking works. There are no easy shortcuts to boosting your Google ranking. As in other areas of business, developing your digital marketing plan will take an investment of resources and, most importantly, patience.
Read on to learn how long it will take to get to the top of Google search results.
What Factors Determine My Search Ranking?
To understand how Google search results work, let's review the big picture of how Google came to dominate the search engine market. One of the internet's primary purposes is to help users find useful (or simply entertaining) information and access to services.
Think about the typical queries you've Googled lately, like "oil change near me."
Google's algorithms are incredibly good at guessing what you are looking for and providing you with the search results you need. As internet users realised that Google was helping them find what they were looking for, Google's competition waned in popularity.
Google reads websites for keywords. That information partly informs how websites are ranked.
When internet users find that a website is useful, they stay on that website longer and return frequently. This "tells" Google that the website is relevant for specific internet queries.
How Long Does It Take to Boost Google Search Results?
Now, for that all-important question. You have likely received spam emails that promise to boost your internet search ranking in 30 days for $300 or something like that. Take these messages with a grain of salt.
There is no predictable timeline for how to rank high on Google. The good news is that you can proactively boost your search ranking by following these proven strategies.
Build a High-Quality Website
Google search ranking is based largely on your website. Start your SEO journey by building a quality website. Ideally, you'll want to work with a company that can build you a website that you won't outgrow.
Provide Relevant Content
The world's best website won't do you any good if you don't have an active blog and other forms of content to entice potential customers. When users do find your website, you want to make sure that they stay around.
Using high-quality videos, photos, and SEO-optimised blogs is a great way to build up your website content. As your website grows in popularity, Google will raise your ranking.
Use Relevant Keywords
Google won't know what your business is about unless you spell it out. Pepper your webpage and blog posts with industry terms.
Think about terms that non-specialists would understand. In other words, don't oversaturate your website with insider lingo.
Other Factors
If you are the only doughnut store within a 50-kilometre radius then we have good news for you. Your search engine rankings will probably rise quickly. At least for local internet searches.
In highly competitive fields, it can take weeks, months, or even years to climb to the top of the SEO ladder.
Boost Your Search Ranking with Proven Strategies
Boosting Google search results takes time and patience. If you are looking to improve your online search ranking, work with a trusted partner who can help your business grow sustainably and reliably.
Lift Strategies has helped businesses grow across a wide range of sectors. Call us today to schedule your free Discovery Session!
