Did you know that 61% of marketers consider lead generation to be their number one challenge?
If you too have been struggling to attract new, valuable leads, you might feel a bit discouraged. The good news is that there are countless lead magnet ideas that actually work and that you probably haven't tried yet.
Keep reading as we go through five of these ideas!
1. Interactive Quizzes
Gamification is one of the biggest digital marketing trends of 2020 and one of the easiest ways for you to join in is by creating interactive quizzes.
No matter which industry you work it, there are countless quizzes you can create that your target audience will be curious about.
The secret is to send them the results via email and, just like that, generate more leads.
2. Bonus Content
Any article you publish on your blog must have relevant information about your chosen topic, but that doesn't mean that you have to say everything about it at once.
One great way of generating leads is by finishing off an article by offering some bonus content and asking readers to take whichever action you want them to take, in order to access it.
The main thing to remember here is that the bonus content needs to be even more enticing than the original blog post.
Checklists are one of the most useful types of content out there.
They're straight to the point and they help people achieve their goal without having to read extensive tutorials and how-to guides.
In today's world, where everyone is always busy and no one has time to spare for lengthy, complicated content, creating checklists will give you a clear advantage.
Pro tip: Make sure your checklists are printable so that readers can actually tick off each item!
4. Free Trials
Who doesn't feel enticed to click on a button as soon as they see the word "free"?
If someone is checking out your website, it's probably because they could benefit from your services, so using a free trial as a lead magnet is a true win-win for both parties.
And contrary to popular belief, this lead magnet idea works for companies that sell physical products as well.
Instead of only asking for a visitor's email, ask for their physical address as well, and this way you can send them a sample of one of your products.
5. Virtual Events
If you have a good network within your niche and you know experts who would be willing to share their knowledge, organising a virtual conference is a unique way of generating leads.
Since people will need to take some time of their busy schedules to attend this event, you can rest assured that each person that signs up is actually interested in what you have to offer.
Talk about high-quality leads!
Using Our Lead Magnet Ideas to Your Advantage
Turning your visitors into leads doesn't have to be a difficult task, and now that you know about five efficient lead magnet ideas, it's time to start putting them into action.
If you help or some advice on how to do this the best way, don't hesitate to contact us and get your free Discovery session!