Peak Industry Association.

Peak Industry Association


Our client is an industry association for its respective sector. The association is the peak representative for its members particularly in terms of policy and advocacy with government, commercial partners and other industry sectors.


Lift Strategies were engaged to undertake a strategic assessment of the competitive challenges facing our client’s industry association and more broadly similar industry associations in Australia. Lift Strategies identified tactical and strategic actions and investments for our client to undertake to achieve its strategic priorities and deliver value to its members. Our recommendations encompassed:

  • Commercial and revenue opportunities
  • Advocacy opportunities
  • Brand and communications opportunities
  • Advocacy and engagement opportunities.
  • Realigning the organisational structure and resources
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