Southern X Limits.

Southern X Limits


Southern X Limits is Australia’s leading outdoor adventure online retailer selling top brand camping, mountain and BMX bikes, balance bikes, winter and summer sports gear and accessories.


Lift Strategies were engaged in an advisory capacity to assist Southern X Limits with their digital marketing strategy and strategic positioning.

Lift Strategies identified tactical and strategic actions and investments for Southern X Limits to undertake to achieve its commercial targets. Our advisory encompassed:

  • Competitor and customer persona analysis
  • Website and content strategy
  • Social media strategy and profile optimisation
  • Search engine optimisation (SEO)
  • Website optimisation and sales conversions
  • Analytics and insights
  • Reputation management and review generation
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