Rixon hair is a Brisbane based multi-award winning haircare brand founded in 2000 by Brad & Sharon Rixon. The brand is a noted leader in its industry having been featured in Vogue Australia, Marie Claire and Harper’s Bazaar. Lift Communications were engaged by Rixon Hair to assist with their brand and digital strategy.
Rixon Hair sought to improve their online presence and refresh their brand identity. After 15 years in operation the time was right to refresh the Rixon Hair brand identity (with the website acting as the first phase of the refresh) that could grow their client base and reinforce the leading role the salon has in its industry.
Lift Communications was challenged to develop a highly visual website that was engaging and was viewable on mobile and desktop devices. Initially, significant industry analysis was and engagement with the Rixon Hair proprietors was undertaken to ensure the proposed implementation reflected their brief.
Our insight was Rixon Hair could significantly improve their digital presence and was potentially losing significant new business by not having an engaging digital presence. The business was also heavily reliant on word of mouth for new business.
In developing the website, Lift Communications utilised the following key elements:
In terms of digital strategy Lift Communications worked with Rixon Hair to:
Related to the engagement Lift Communications also provided graphic design, photography and videography services. We continue to work with Rixon Hair as they update their print collateral and advertising material.
Rixon Hair has received significant positive feedback regarding the refresh of their brand identity and website. Rixon Hair are delighted with a 40 per cent spike in calls to the salon and 55 per cent increase in online bookings since the website launch and associated digital strategy.
In terms of engagement Rixon Hair are delighted with the significant increase in engagement with the brand on social media.
October 16, 2016