why responsive website design is important

When was the last time you looked up something on a desktop or laptop computer? Compare that with the number of times you looked information up on your mobile phone. Mobile phone searches outpace desktop searches and responsive website design helps you improve the user experience for your customers and improve your ranking on Google.

Whether you're looking to do a website redesign or creating a new website from scratch, it's important you consider mobile phones and make sure your site is mobile friendly. If not, then you’re missing out on traffic and conversions.

Google Loves Responsive Website Design

When the Internet first became popular, there were no smartphones. Everyone had laptops and desktops screens, so the bigger the site, the better. The invention of smartphones changed organic search as people didn’t need to visit their computer but could instead do all their searching from their phone.

Seeing this change, Google has steadily made mobile search the priority over desktop. It began by making responsive web design a factor in mobile ranking. It then increased this importance and eventually switched to mobile first indexing.

When someone types in a search query, the mobile website is used for ranking purposes and not desktop. If your site isn’t mobile-ready or easily navigable on mobile, then your rankings will suffer.

User Experience Controls Conversions

If you went to a website and couldn’t see half of it or got lost in endless menus, then you’d probably not order from them. You might not be able to figure out how to order from them if they don’t have a responsive web design.

A mobile phone screen is far different than a laptop or even a tablet screen. Responsive web design isn’t a separate website, but instead automatically fits your website to the screen. It shrinks and shifts things so that everything looks great on mobile.

User experience is how well your site works and looks for customers. The better the user experience, the easier it is for them to navigate your site and ultimately order your products or services. It's important to find a web design company that fits your business.

Without responsive design, your website could look great on desktop, but be hard to read and navigate on a mobile phone or tablet. This not only reduces customer experience but can also influence your rankings on Google.

apple watch and iphone at office why responsive website design
iphone and macbook mockup why responsive website design

Smart Phone Search Will Only Grow

Smartphone search isn’t going away and will only grow. The era of the desktop is over and responsive web design is here to stay. Voice search using digital assistants like Siri and Alexa is the future.

People no longer type their queries on smartphones. If you’re not mobile friendly, then you’ll be swept up by your competition who is catering to how customers view websites.

Change Your Website Today

If you’re looking to create a new website or redesign your existing, do not forget responsive website design. Your customers and Google will thank you for creating an optimal experience. You’ll see your traffic and conversions grow.

For more information on responsive web design or higher conversions through web design, then please explore our site.

Owen is a specialist business consultant with a professional background in policy, corporate affairs, strategy, marketing, engagement, trade and investment spanning two decades. Lift Strategies focuses Owen’s passion for understanding business hurdles and creating with clients their optimal strategy, marketing and engagement for market positioning and growth. He holds an MBA, Master of Business, Bachelor of Business and Diploma of Investor Relations.

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