Why Have a Website? 5 Reasons Your Business Needs One

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    Are you interested in learning about different ways to boost your businesses online presence? Have you been wondering if your business model is missing something? If so, then building a website might be the element that you need to incorporate.

    Websites help companies in many different ways. They boost your brand, generate more leads, and increase sales conversions. In fact, there are many other benefits that you'll unlock by having a website for the very first time.

    So if you've been wondering "why have a website?", then see below for many different reasons why you'll want to invest time and effort into one.

    1. Builds a Professional Brand

    Simply put: you aren't legitimate in your customer's mind unless your company has a structured website for them to visit. A website has become something that clients expect of the brands that they conduct business with.

    Not only that, but they believe companies with websites to be more trustworthy than those that don't. Since many people Google local businesses for their needs, they use the company's site as a way to learn more about their services and products.

    Without a website of your own, people will shrug off your brand, opting for a company that has a site they can visit instead. Don't lose out on business because of not having a site.

    Hire a professional website designer that can help you create a site that fits your brand and connects you with your target audience.

    florist selling fresh flowers bouquet arrangement

    2. Contains Long-Term ROI

    Owning a small business isn't for the faint of heart. It requires performing constant research, finding different ways to maximise the money that you spend.

    Few business tactics can offer a higher return on investment than when you build a legitimate company website. In time, they can become a cash cow for your business, reeling in passive leads as if they grew on trees.

    A big reason websites are so influential for companies is because you can use them for search engine optimisation (SEO). SEO is a marketing tactic that designs your new site to appeal to search engines such as Google.

    Using things like keyword optimisation, internal links, external links, and high-quality content will make your site more attractive in the eyes of Google's algorithm.

    Because of that, Google will push your pages further up their top results, thus generating more site visitors (prospects) for your company. The more visitors you have, the more exposure, leads, and revenue that you can expect.

    3. National and International Reach

    What if someone told you that there was an entirely new target audience out there in the world, who is looking for the exact product/service you sell? All you'd have to do is figure out a way to reach them.

    Thanks to the rising online marketplace, you now have your solution: building a company website for them to visit. Your website will allow you to target any aspect of the global market and produce higher revenue.

    Better yet, you remain in control of how near or far your company's website reaches. If you want to focus on only generating local sales, then you can focus on local SEO.

    It gives you the opportunity to pick up customers from other cities and states in Australia, helping your business gain traction as a whole.

    If you want to extend your reach to other countries, then you can pinpoint the target markets that you're wanting to appeal to.

    bouquet of amaryllises

    4. Flaunt Your Products/Services

    Your company's website can help you sell your products and services in a way that no other marketing tactic can match. No matter what industry you're in, you'll be able to show off your brand in an entirely new light.

    For example, if you're a Dentist, then you can show off photos of your practice, reception, and treatment rooms. If you're a friendly-neighbourhood Heating, Ventilating, and Air Conditioning or HVAC service, you can show a picture of you shaking hands with one of your clients.

    You can establish yourself as an industry leader by posting articles on your company's blog page. Those articles can list out all the different benefits of your products and why they should trust your company above all others in the industry.

    You'll be able to post high-quality videos that will make your brand more personable and your products more attractive. In fact, people are 85-percent likelier to buy a product after they've watched a video on it.

    5. It Sells Your Products/Services Around the Clock

    Imagine having the luxury of selling your products and scheduling your services after business hours each night. You can literally wake up to having two or three (or more) appointments scheduled while you were asleep.

    That's the power that a website can offer your business. It can help your company set more appointments with clients while you sleep at night. It makes your product more accessible to people during prime shopping hours.

    The most productive hour for eCommerce is from 8 pm to 9 pm each night. That's when people finally get to sit down and shop for items they need and want.

    Having a website allows your products to be available during those times. It allows them time to learn about your company and purchase the different things that you sell.

    young woman viewing flower website

    Why Have a Website? The Answer Is Clear

    Now that you've read through all the benefits, the answer to your question of "why have a website?" is clear... because it propels your company forward.

    Are you getting started with WordPress but unsure of where to start? Be sure to read this article on how to increase traffic via WordPress website optimisation.

    For more inquiries, please be sure to reach out on the phone or via our contact us page and we'll be happy to assist you further!

    Owen is a business consultant with extensive experience in corporate affairs, external relations, strategy, marketing and engagement. He consults with clients to understand the challenges they face and create solutions to overcome. Owen holds an MBA, Master of Business, Bachelor of Business, Diploma of Investor Relations, and certifications in corporate innovation, digital marketing, and product management.

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