In this disruptive age, established business models are under attack. Digitisation, automation, and other advances are transforming industries, markets, and the economy. The speed of external change means business strategies have to be constantly challenged looking at emerging trends, technological development and market feedback. Results should help you refine or direct your strategies. We encourage you to be curious about new ideas and information to expand business opportunities particularly if there a situation where your competition is complacent and customers have been overlooked or under-served.